Bee Bikes

Brand Identity

As part of the 2020 D&AD Newblood competition, I collaborated with a fellow student to create and brand an original bike hire scheme for the city of Manchester.

Design Partner

Superunion VBAT Brief

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The brief, supplied by VBAT and Superunion, directed us to create an identity for a new bike hire scheme that focused on the city it was situated within. Choosing Manchester, we explored the use of its regional animal – the worker bee. We incorporated the bee and relative material throughout the brand, emphasising work and collaboration within the community.

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Not being illustration professionals, we hired a talented illustrator to commission figures for our advertisement. We made sure to keep the figures somewhat abstract to show that Bee Bikes are available for everyone and anyone.

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We took full advantage of word play within the brand and extended this to the advertisement. Not only did we want to make Bee Bikes a household name in Manchester but also made sure to showcase what the city has to offer.

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